SUMMARY

With 10+ years of experience in complex enterprise solutions, I specialize in developing scalable products that enhance user experience and amplify design's business value. My MBA in AI Management and BFA in Illustration combine strategic and creative strengths, enabling me to bridge design, engineering, and product to drive innovative solutions.

LEADERSHIP & COLLABORATION

• Cross-Functional Influence: Aligned UX strategy with business goals across PMs, engineers, and executives

• Mentorship: Guided and coached designers through structured feedback and 1:1s, improving design quality

• Process: Defined and implemented a new design review process, improving cross-team collaboration

EXPERIENCE

NBC Universal - Operations and Technology Group

Lead Product Designer (Dec 2018 - Present)

• Led the design strategy for O&T’s first GenAI research & ordering system for film assets, cutting processing time and improving accuracy resulting in faster production

• Aligned with stakeholders on research-driven design strategy

• Collaborated with PM and engineers to balance user and business needs

• Pioneered conversational AI interfaces with video player, enabling faster search and previewing

• Expert bridge-builder uniting teams across all levels driving better decisions and smoother collaboration

• Directed the redesign of a 1M+ asset supply chain system, improving efficiency and scalability

• Merged 4 workflows, improving media scheduling, reducing storage costs, and increasing operations 

• Led strategic decision-making across product, engineering, and executive teams to define priorities

• Mentor a team of 8 designers, fostering growth, collaboration, and excellence

NBC Universal - Global Media Operations Group

UX/UI Designer (Sep 2015 - Dec 2018)

• Increased productivity by overhauling a legacy on-air scheduling system

• Improved internal applications that manage media supply chain, ad operations, and B2B delivery

• Directed the MAM (Media Asset Management) redesign to support all 8 of NBCUniversal’s cable brands plus Peacock for efficient discovery, retrieval, and usage

NBC Universal - Media Tech Solutions Group

UX Designer (Oct 2013 - Sep 2015)

• Led design and research for enterprise applications that streamlined and simplified processes, including film release planning, inventory, asset production, and quality control

• Increased productivity by 80% by successfully establishing a VOD (Video On Demand)  interface for clients to streamline the visibility and management of work orders

Zentro Media Publishing

Lead Experience Designer (Aug 2012 - Oct 2013)

• Managed production and delivery of interactive games and iPad applications

• Executed and presented prototypes across the org, improving cross-functional communication and alignment

• Collaborated with 5 authors to transform their visions into bespoke interactive books

Warner Bros.

Sr Designer (Jan 2010 - Aug 2012)

• Increased user engagement by launching 15 user-facing websites by conducting interviews and analyzing data findings

• Developed data-driven marketing strategies to improve customer experience

• Evangelized the importance of user testing and user-centric design

Disney - Consumer Products

Marketing Designer (Apr 2009 - Dec 2010)

• Mentored and coached designers, resolving conflicts and promoting team collaboration

• Partnered with marketing and research to produce online marketing campaigns 

• Developed the strategy and design vision for digital advertising for target audiences

ABC TV Group

Designer (Feb 2008 - Mar 2009)

• Grew viewership by strategizing with marketing on innovative promotional campaigns

• Managed and curated all photography in real-time for Oscar.com’s “On the Red Carpet”

EDUCATION

Touro University | MBA - AI Management Concentration

Art Center College of Design | Pasadena BFA, Illustration (Bachelor of Fine Arts)

Courses and Certificates:

Nielsen Norman: Interaction Design (Certificate ID 1011676)

UCLA | UC Irvine | Stanford

SKILLS & TOOLS

Skills: Mentorship, Vision & Strategy, Cross-functional collaboration, Stakeholder Alignment, Creative Ideation, UX/UI Design, Design Thinking, AI Product Design, User Research, Design Systems, Accessibility

Tools:  Airtable, Pendo, Jira, Confluence, Keynote, Figma, Sketch, Microsoft, Adobe